diff --git a/assets/static/labyricorn-social-article.png b/assets/static/labyricorn-social-article.png
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index 0000000..190bb2f
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diff --git a/assets/static/labyricorn-social-blog.png b/assets/static/labyricorn-social-blog.png
new file mode 100644
index 0000000..78920b0
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diff --git a/assets/static/labyricorn-social-devlog.png b/assets/static/labyricorn-social-devlog.png
new file mode 100644
index 0000000..cae01cd
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diff --git a/assets/static/labyricorn-social-project.png b/assets/static/labyricorn-social-project.png
new file mode 100644
index 0000000..2472b05
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diff --git a/templates/macros/social-sharing.html b/templates/macros/social-sharing.html
index 2f59818..b591e34 100644
--- a/templates/macros/social-sharing.html
+++ b/templates/macros/social-sharing.html
@@ -1,15 +1,48 @@
 {% macro social_metadata(record, schema_type='WebPage', og_type='website', project=none) -%}
   {% set site_url = 'https://www.labyricorn.com' %}
   {% set canonical_url = site_url ~ record.url_path %}
-  {% set default_image_url = site_url ~ '/static/labyricorn-social-card.png' %}
-  {% set image_url = default_image_url %}
-  {% if record.social_image %}
-    {% if record.social_image.startswith('https://') %}
-      {% set image_url = record.social_image %}
-    {% elif record.social_image.startswith('/') %}
-      {% set image_url = site_url ~ record.social_image %}
+  {% set fallback_image_path = '/static/labyricorn-social-card.png' %}
+  {% set image_alt = 'Labyricorn — systems, ideas, infrastructure, built to evolve.' %}
+  {% if schema_type == 'Article' %}
+    {% set fallback_image_path = '/static/labyricorn-social-article.png' %}
+    {% set image_alt = 'Labyricorn Article // Analysis social card.' %}
+  {% elif schema_type == 'BlogPosting' %}
+    {% set fallback_image_path = '/static/labyricorn-social-blog.png' %}
+    {% set image_alt = 'Labyricorn Blog // Signal social card.' %}
+  {% elif schema_type == 'SoftwareSourceCode' %}
+    {% set fallback_image_path = '/static/labyricorn-social-project.png' %}
+    {% set image_alt = 'Labyricorn Project // System social card.' %}
+  {% elif schema_type == 'TechArticle' %}
+    {% set fallback_image_path = '/static/labyricorn-social-devlog.png' %}
+    {% set image_alt = 'Labyricorn Devlog // Build Log social card.' %}
+  {% endif %}
+  {% set image_url = site_url ~ fallback_image_path %}
+  {% set image_is_fallback = true %}
+  {% set image_reference = '' %}
+  {% if record.logo %}
+    {% set image_reference = record.logo|string %}
+    {% set image_alt = record.title ~ ' logo' %}
+  {% else %}
+    {% set rendered_body = record.body|string %}
+    {% if '<img ' in rendered_body and 'src="' in rendered_body.split('<img ', 1)[1] %}
+      {% set first_image_tag = rendered_body.split('<img ', 1)[1].split('>', 1)[0] %}
+      {% set image_reference = first_image_tag.split('src="', 1)[1].split('"', 1)[0]|replace('&amp;', '&')|trim %}
+      {% if 'alt="' in first_image_tag %}
+        {% set referenced_alt = first_image_tag.split('alt="', 1)[1].split('"', 1)[0]|replace('&amp;', '&')|striptags|trim %}
+        {% if referenced_alt %}{% set image_alt = referenced_alt %}{% endif %}
+      {% endif %}
+    {% endif %}
+  {% endif %}
+  {% if image_reference %}
+    {% set image_is_fallback = false %}
+    {% if image_reference.startswith('https://') or image_reference.startswith('http://') %}
+      {% set image_url = image_reference %}
+    {% elif image_reference.startswith('//') %}
+      {% set image_url = 'https:' ~ image_reference %}
+    {% elif image_reference.startswith('/') %}
+      {% set image_url = site_url ~ image_reference %}
     {% else %}
-      {% set image_url = site_url ~ record.url_path ~ record.social_image %}
+      {% set image_url = site_url ~ record.url_path ~ image_reference %}
     {% endif %}
   {% endif %}
   {% set social_title = record.title|default('Labyricorn', true)|striptags|trim %}
@@ -30,15 +63,17 @@
   <meta property="og:site_name" content="Labyricorn">
   <meta property="og:image" content="{{ image_url }}">
   <meta property="og:image:secure_url" content="{{ image_url }}">
+  {% if image_is_fallback %}
   <meta property="og:image:type" content="image/png">
   <meta property="og:image:width" content="1200">
   <meta property="og:image:height" content="630">
-  <meta property="og:image:alt" content="Labyricorn — systems, ideas, infrastructure, built to evolve.">
+  {% endif %}
+  <meta property="og:image:alt" content="{{ image_alt }}">
   <meta name="twitter:card" content="summary_large_image">
   <meta name="twitter:title" content="{{ social_title }}">
   <meta name="twitter:description" content="{{ social_description }}">
   <meta name="twitter:image" content="{{ image_url }}">
-  <meta name="twitter:image:alt" content="Labyricorn — systems, ideas, infrastructure, built to evolve.">
+  <meta name="twitter:image:alt" content="{{ image_alt }}">
   {% if record.author %}<meta name="author" content="{{ record.author }}">{% endif %}
   {% if og_type == 'article' and record.date %}<meta property="article:published_time" content="{{ record.date|dateformat('YYYY-MM-dd') }}">{% endif %}
   {% if og_type == 'article' and record.updated %}<meta property="article:modified_time" content="{{ record.updated|dateformat('YYYY-MM-dd') }}">{% endif %}
@@ -56,9 +91,10 @@
     },
     "image": {
       "@type": "ImageObject",
-      "url": {{ image_url|tojson }},
+      "url": {{ image_url|tojson }}{% if image_is_fallback %},
       "width": 1200,
       "height": 630
+      {% endif %}
     },
     "publisher": {
       "@type": "Organization",