diff --git a/README.md b/README.md
index 9656afe..6bcbb7d 100644
--- a/README.md
+++ b/README.md
@@ -85,6 +85,19 @@ README.md This runbook
Generated output such as `build/`, `dist/`, and `.lektor/` is intentionally
ignored and must not be committed.
+## Public analytics
+
+Normal public pages load the deferred Umami Cloud tracker once from the shared
+`templates/base.html` layout:
+
+```html
+
+```
+
+This is baseline page tracking only. The repository does not host an analytics
+backend, add custom analytics events, or include the tracker in local authoring
+and build interfaces.
+
## Atom and RSS feeds
The project-aware build generates Atom 1.0 and RSS 2.0 feeds from one shared
diff --git a/templates/base.html b/templates/base.html
index cfda3dc..c19c34a 100644
--- a/templates/base.html
+++ b/templates/base.html
@@ -18,6 +18,7 @@
+